Roundup of Latest F-Commerce Best Practice Recommendations:
F-Commerce (Facebook retail) is new and experimental. Nevertheless, a number of industry experts and commentators have been bold enough to venture some tentative emerging best practice recommendations. Here’s a round up. –Via: Social Commerce Today on August 17, 2011.
15 Tips for Selling on Facebook:
Easy to use apps that don’t require programming skills or experience are making it simpler to set up the Facebook store without having to have completed a 4-year degree in computer science or understand how to spell HTML or PHP. One of these apps is the “Facebook Fanpage Toolkit” that provides you with the tools to set up your own store on Facebook in 3 steps. –Via Jeff Bullas on August 10, 2011.
Infographic: The history of F-Commerce:
Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-Commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015 with Facebook-generated sales one of the primary drivers. Certainly brands like Gap, Delta Air Lines and 1-800-Flowers.com have seen some returns on their early investments in setting up a shop window on the world’s busiest social network.–Via: SMI on July 14, 2011.
The Beginner’s Guide to Facebook Commerce:
Facebook’s gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles.–Via Mashable on July 14, 2011.
Attention Facebook Shoppers: Get Ready For F-Commerce:
Ready or not, we’re approaching the age of F-Commerce: Facebook-based retailing. It’s time for retailers around the world to prepare for the rise of the Facebook consumer, a new breed in convenience-seeking online shoppers. From shoes to plane tickets, it’s all right there on the social network.–Via Forbes on June 27, 2011.
F-Commerce for Dummies: 2 min Video Introduction to Facebook E-Commerce:
Want to explain f-commerce to your boss in plain English? Here’s a new natty little video from WeExplainVideos called Facebook Commerce Explained (thanks to Nathan at SmartTendering for the heads up). –Via: Social Commerce Today on June 24, 2011.
Seven F-Commerce Strategies for Brands:
F-Commerce is increasingly generating buzz in the social media and social technology market. Growing upon the people’s social graph, Facebook is suddenly emerging not only as a place to connect and share interesting stuff with people but also as a tool for commerce for brands and customers. The world’s biggest brands are selling on Facebook today. In fact, the top 3 brands on Facebook – Coca Cola, Starbucks and Disney - sell directly on Facebook. E-commerce leaders are predicting that within the next 5 years more sales will be happening on Facebook than on Amazon.–Via: Social Media Today on June 16, 2011.
5 Reasons the Time for F-Commerce is Now:
All told, though, the time to start transacting business on Facebook is now. The most successful social media marketing initiatives are from those brands that have gotten out in front of their competitors, listened to their customers and taken small, highly-targeted actions. The overall game plan for F-Commerce is quite the same.–Via: Social Times on June 3, 2011.
F-Commerce for Retailers: One Image to Persuade You [Download]:
Want to convince yourself, your boss or your client about f-commerce, selling with Facebook? Show them this image – it’s a logo-mosaic of big retail brands already selling with Facebook. It’s persuasion by example, numbers and notoriety.–Via: Social Commerce Today on May 26, 2011.
F-Commerce, the Arrival of the Facebook Consumer:
F-Commerce or Facebook commerce is a subset of social commerce and e-commerce, referring to commerce executed on or influenced by the Facebook platform. Retailers, businesses, and brands are testing a multitude of F-Commerce models, and it is not just about pure e-commerce transactions; F-Commerce naturally supports social interactions and user contributions. To break it down, we are seeing the terms "commerce on Facebook" and "commerce off Facebook" emerging.–Via: ClickZ on May 10, 2011.
Say Hello to the F-Commerce Ecosphere [Infographic]:
In the context of Facebook, the term ‘f-commerce’ is new, and an accepted industry-wide definition has yet to emerge. Nominally f-commerce describes the range of activities in which Facebook is used to assist in the buying and selling of products and services. In this sense f-commerce is a subset of social commerce – the use of social media, online media that supports social interaction and user contributions to assist in the buying and selling of products and services.–Via: Social Commerce Today on May 10, 2011.
List of F-Commerce Success Stories (and why 45 Likes = 1 sale):
F-Commerce, the use of Facebook to assist in the buying and selling of products and services, is new, controversial, and next to group-buy, the hottest thing in digital retail right now.–Via Social Commerce Today on April 11, 2011.
3 Steps To Creating Your Own Online Store On Facebook:
So how can you build your own store on Facebook? A new Facebook Fanpage Toolkit is being released today at Web 2.0 Expo in San Francisco that makes it easy for the small to medium business to set up their own store totally within the Facebook ecosystem.Via: Jeff Bullas on March 29, 2011.
F-Commerce - Rise Of The Facebook Consumer:
It seems like the last mile - actually having commerce take place within the Facebook domain - is under way, and this is a huge deal that every business should pay attention to. The conversation around social media was about building loyalty, trust and chatter around brands by using platforms like Facebook where people like to engage with one another. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. Now, all of that changes.–Via: Six Pixels of Separation on March 15, 2011.
F-Commerce: 10 Tips For A Successful Facebook Store:
F-Commerce is a word you will hear more of over the next few months as Facebook commerce or online stores embedded within Facebook become popular and widespread. F-Commerce will become another online channel for businesses to sell products and services with all the marketing power that Facebook provides.–Via Jeff Bullas on March 10, 2011.
F-Commerce: Is Facebook The New Shop Of The Future?:
Progressive companies are now taking the Facebook shopping experience to a new level with F-Commerce (which you no doubt have already worked out what that means) where you can actually start your shopping in Facebook right up until the actual checkout page where you are directed to the ecommerce site of the online store.–Via Jeff Bullas on March 3, 2011.
