In recent survey, 50% of respondents explained that they value a brand’s Facebook Page more than its website! Are you taking note? Mashable is reporting that after surveying 1,000 social media users, Lab42 found that half of them actually found more value in a brand’s Facebook Page more than its stand alone website. So, what [...]
Facebook offers something to small retailers that large chains and corporations can’t compete with – a personal connection to an audience. Is your small business taking advantage of it? USA Today is reporting that Facebook has become the go-to place for small businesses and retailers to set up shop. Are we surprised? No way! It has become increasingly [...]
From a brand’s point of view, there are three different types of Facebook users. There’s the Joiner, the Sharer, and the Advocate. What type are your fans? While this may seem intuitive, many brands don’t recognize the different user types nor do they cater content to each of their different characteristics. Think you know about [...]
Are we tired of “Liking” things on Facebook? What has a Facebook Like come to mean, anyways? As users become more Facebook savvy, Likes have become less meaningful. In the past, as Facebook was growing, brands were still joining, and grandparents were all but absent, someone might have Liked something in their news feed simply [...]
I like beer. But, when I tell people that I like beer, I’m not talking about the big three American brands you’d expect to see at college frat parties. I like craft beer. Small, local craft beer breweries have exploded in popularity across the US in recent years, and oddly enough, their massive growth has [...]
Now that Facebook has given us an interactive, customizable, and sleek canvas to market, sell, engage, and tell the story of our brands, products and businesses; it’s up to page owners to strive to improve the “human connection” between pages and fans. That human connection begins with gaining trust and is sustained by maintaining loyalty. [...]
