Facebook offers something to small retailers that large chains and corporations can’t compete with – a personal connection to an audience. Is your small business taking advantage of it? USA Today is reporting that Facebook has become the go-to place for small businesses and retailers to set up shop. Are we surprised? No way! It has become increasingly [...]
Is investing in social media marketing efforts worth it for a business strapped for cash? Yes, but only with a commitment to doing it the right way. Since the first day brands and businesses entered the social media sphere, it seemed executives were calling to question the “value” of marketing themselves across social channels. While [...]
This week, we get a more robust app to manage Facebook pages on the go, Karma enhances Facebook’s gifting options, and reveal an easy way to check Pinterest sources. Oh yeah, and Facebook is adding regional page options. 1. Facebook Page Manager App (iOS) We’ve all been there, caught in the middle of something, on [...]
As part of an ongoing initiative to keep our subscribers up to date on the latest trends in the social commerce and social media marketing industries, we’ve decided to start a Fanpage Toolkit social media “Week in Review!” In these weekly blog posts, we’ll aim to highlight a couple of the most interesting and relevant [...]
Now that Facebook has given us an interactive, customizable, and sleek canvas to market, sell, engage, and tell the story of our brands, products and businesses; it’s up to page owners to strive to improve the “human connection” between pages and fans. That human connection begins with gaining trust and is sustained by maintaining loyalty. [...]
We can all agree that Social Commerce is a young industry, right? Facebook Commerce (F-Commerce) is even younger then, in that respect. As a start-up grounded in these young industries, Fanpage Toolkit has made it a goal to never stop innovating. Since our initial rollout, we’ve consistently refined, updated, and added to our suite of Social [...]
While some groups have been busy preemptively criticizing social commerce and any new ventures into Facebook commerce (F-Commerce), others have taken a creative lead and elevated the industry to a new level. Heinz, we thank you. With the creation of a “pop-up” limited time store on Facebook, you’ve become a prime example for those looking [...]
“The market for social commerce has been embryonic to date, but that will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally.” Opening heading via -Booz&co [Turning “Like” to “Buy" Social Media Emerges as a Commerce Channel] So, as you just [...]
Mark Zuckerberg, the Founder and CEO of Facebook said last August, when Facebook launched its Places mobile-location service, “If I had to guess, social commerce is the next area to really blow up.” Do you think Zuckerberg was right? Let’s take a closer look… Social commerce is the latest way to sell online, taking advantage [...]
