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Facebook Updates the News Feed: What it Means for Users, Marketers, Startups, Small Businesses, and the Future

On March 7th, Facebook announced the biggest change to its popular News Feed feature since its launch in 2006. In the big announcement, Mark Zuckerberg compared Facebook to a newspaper: “Our mission is to give everyone in the world the best personalized newspaper in the world,” Zuckerberg said. In response to recent claims that Facebook [...]

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The Future Processes Of Internet Search

When it comes to looking for information online, the future of search has some definite trends for 2013. In part, this new change is working in tandem with the ever growing and changing technology market. As we’ve seen with the invention of smartphones and tablets, web users are becoming more and more reliant on the [...]

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Facebook’s Graph Search, 5 Oughta Knows

The world’s largest social network made waves on the ’Net yesterday with the launch of a new tool called Graph Search. The tool essentially allows people to discover information based on data that Facebook has collected from its users over time. For example, someone could use Graph Search to discover information such as “restaurants in [...]

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What’s the Big Deal About Small Business?

Small Business Saturday is a day dedicated to supporting the local establishments that enrich communities all across the US. As a small business owner, you’re already well aware of the impact your business has on your town’s economic health. But how aware are your customers? Small Business Saturday helps to highlight the vital role of [...]

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Creating a Successful Facebook Store in 5 Steps

By: Chris Richards E-Commerce, or more specifically, Facebook commerce (F-Commerce), is a relatively new concept in the social media universe. Creating the ability to sell products directly to fans (now, customers) directly through Facebook is an opportunity on which few companies should pass. Though, posting items to a Facebook store alone will not guarantee a [...]

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Social Commerce: Making Sense of an Emerging Marketplace

By: Chris Richards Social Commerce is Young, But Primed for Growth Introduced in 2007, the notion of social commerce, or an online storefront fueled by social networks, is still relatively new to the social media landscape. In fact, one would be hard pressed to find an average Facebook user who has completed a commercial transaction [...]

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New Feature: Facebook Pages are Automatically Published to your Facebook Account!

At the request of many fanpage toolkit subscribers, we have now built-in an auto-publishing feature that “no longer” requires users to manually install our integrated suite of facebook applications to facebook. Originally, fanpage toolkit subscribers had to click on an “Install fanpage toolkit fanpage/promotions/f-commerce app” link on the Finalize screen, after building their facebook page. [...]

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Why fanpage toolkit Needs to Sync your Facebook Profile Data during Subscription Sign-up?

For all those concerned by the “Connect with Facebook” authentication tool, which requests your permission to have access to your facebook profile data, please know that “fanpage toolkit does not access and use your facebook friend information for fanpage toolkit internal or 3rd-party use”. Quite the opposite all facebook profile data accessed, is only used [...]

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Facebook Launches Ad Targeting by Topic

Original Post By: Josh Constine - Via: Inside Facebook on August 23, 2011. Facebook recently added the ability to target advertisements by Topic, as detailed in its new Interests Targeting guide (.PDF). Rather than targeting users that Like a specific Page, advertisers can simultaneously target all users who Like any variation of a word or phrase. For example, [...]

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