What can you do to manage a page with a broad demographic of fans? Up until now, there were only sparse options for targeting current fans. With organic post targeting, Facebook empowers pages to reach specific fan types with each post.
Olympic Archers via Huffington Post
Do you manage a page with a diverse audience of fans? Have you struggled to create content that appeals to all fans when posting to your Facebook page? Hopefully, with the new addition of precise organic post targeting, pages with fans of all “shapes and sizes” will be able to accurately target posts to those who will find them most relevant.
Tech Crunch reports that in the coming weeks, page managers will see expanded options underneath the status update box on brand pages. Symbolized by a small target (cross-hair) icon, the new post targeting will offer expansive options for demographic targeting.
HubSpot explains the available options in more detail, below with a list of the full set of targeting options that will soon be available to marketers. Drawing from users’ personal information, page managers will be able to target posts by:
- Age
- Gender
- Interested In
- Relationship Status
- Education
- College Grad: College Name, Major
- In College: College Name, Major, Years
- In High School
- Workplace
- In addition to existing options — Language, and Location: Country, State, City
Great, right? I can only imagine large brands such as Ford or Toyota jumping with joy over the ability to target both the teenage demographic and mature car buyer. Changing something as simple as a word or two could mean the difference between earning a Like or Share, or nothing at all. Adding post targeting options similar to those that were only available in the ads tool should make posting a status all the more powerful. When done correctly, a well-targeted set of posts could reach a pages entire fan base.
So, what does the new post targeting look like? Where will you find it? Tech Crunch explains in a graphic provided by Facebook that really, the new option fits in right next to older options like post scheduling.
Facebook Post Saving Options Added to Mobile
Have you ever been browsing Facebook while out and come across an awesome post or article by one of your favorite brands? If you’re like me, you want to read the post, but don’t necessarily have the time or ability to do so from your mobile phone on the go. Interestingly, Facebook has just added an option to SAVE those kind of posts for latter reading. For users this is great added functionality, but for brands, this can be seen as just another tool in the marketing arsenal.
What specific impact will post saving have on brand and business pages? Time will tell, but I can imagine that it will only emphasize the fact that creating quality content is even more important than ever.
Will this post save feature add a new metric to insights? SAVED POSTS could soon become a great metric for judging content quality, similar to “favorited Tweets” on Twitter. As a brand, think about creating content that fans will want to save. Instead of simply scrolling past your post, users will now have the option to take a second thought and save it for later.
We all like second chances, right?
Are you excited for these new options? Facebook keeps pumping out new features, and we couldn’t be happier. Any features that help business market themselves better on Facebook are good features in our eyes.
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