We all know that engagement doesn’t just happen on its own, right? Achieving an interactive and loyal fan base takes a lot of work. But, by producing quality content, getting the interaction and engagement you desire for your page becomes a whole lot easier.
In line with our commitment to keep our users informed and headed in the right direction, Fanpage Toolkit staff attended a recent webinar hosted by the Head of Global Small Business Marketing for Facebook, Chris Luo. The goal of Chris’ presentation was to teach small businesses how to better market themselves on Facebook. He said, “Think about your fan page as a real-time store front for your business.” With that in mind, he also mentioned that fans of a Facebook page are about two times (2x) more likely to make a purchase than non-fans.
Without taking much more of your time, so you can get back to marketing your business, we’ve provided a short summary list of Facebook’s ten (10) steps to creating engaging content for your business page!
- Post Regularly
- Create a content calendar for yourself, to stay on track with updates.
- Facebook recommends posting once or twice a week to make sure you fans don’t forget about you!
- Be succinct. Keep it short and sweet!
- No one wants to read a novel, but make sure your posts aren’t too short either!
- Post at an optimal time for your audience.
- Posting at midnight? What’s the point? Make sure your fans are awake and active when you post!
- Respond to comments and messages.
- After all, that’s the SOCIAL part of social media. Right?
- Use question prompts.
- Fill in the blank posts: “When I say jump, you say _____?”
- Try questions that are open: “How do you think these changes will impact your brand?” for example.
- Use photos often!
- Photos, on average, get 120% and videos 100% more engagement than regular posts. So, use them!
- Give exclusive access to content for fans only
- Capture leads from users who are most interested in your brand. Using apps like Fanpage Toolkit’s, managing leads becomes even easier!
- Metrics and data will support ROI and make your efforts worthwhile.
- Use page posts ads
- Because not all fans will see your posts, some advertising might be necessary to get your posts seen. Try different combinations of ads to find what works best for your audience.
- Try Promoting Posts
- Similar to post ads, paying a small fee for a post make sure it achieves the most visibility in fans’ news feeds
- Review your insights!
- After all, you might learn something new about your audience that you hadn’t realized right away.
Finally, creating quality content takes effort. Though sharing and spreading content from other sources is always appreciated in social media, when it comes to creating new content, brands and businesses have an excellent opportunity to make a name for themselves. Unique, engaging content keeps fans coming back for more.
Latest posts by Chris Richards (see all)
- Facebook Responds to Outcry with “Pages” Dedicated Feed - November 1, 2012
- Control Which Fans See Facebook Page Status Updates - October 30, 2012
- Facebook for Nonprofits: Making the Most of Your Time - October 13, 2012
