This week, we get a more robust app to manage Facebook pages on the go, Karma enhances Facebook’s gifting options, and reveal an easy way to check Pinterest sources. Oh yeah, and Facebook is adding regional page options.
1. Facebook Page Manager App (iOS)
We’ve all been there, caught in the middle of something, on the road, or away from our computers. For a social media manager, it can feel like an eternity if access to one’s Facebook admin abilities are hindered. Thankfully, Facebook just introduced a better, more robust way to manage pages on the go. CNET breaks the news for us, highlighting some of the apps biggest features.
With the app (available only for Apple’s iOS at this point) page managers can:
- View information regarding all pages you manage
- Post status or photos
- Receive notifications for page engagement
- View comments on your page
- View page insights
Page managers will understand that this is a step in the right direction for Facebook and its mobile offerings. With the introduction of the app, Facebook has made it clear that a mobile presence is not only important, but necessary in the case of page managers.
2. Karma acquired by Facebook
Adding to Facebook’s monetization strategy, the app maker Karma was recently acquired by the social media giant. As Tech Crunch reports, the purchase will enhance Facebook’s somewhat weak mobile monetization options. Karma has deep experience in converting Facebook data into “gifting” data, allowing users to send physical gifts to friends on their birthday (as publicized on Facebook’s news feed). It will be exciting to see how this integrates into the lager picture of Facebook.
Tech Crunch quotes Facebook regarding the acquisition:
“We’ve been really impressed with the Karma team and all they accomplished in such a short time. This acquisition combines Karma’s passion and innovative mobile app with Facebook’s platform to help people connect and share in new and meaningful ways.”
Of course, being highly involved in social commerce on Facebook, Fanpage Toolkit is excited to see Facebook showing such positive sentiment toward social commerce applications on its network.
3. View Pinterest pins from your site easily
This isn’t really news, but having recently learned about this easy, and useful technique, I wanted to share it with our readers. Simply type in “www.pinterest.com/source/YOURWEBSITE.com” and you’ll be referred to a page of pins by other users. Even if you’re not using Pinterest as your brand, this is a great way to see what content caught the eye of other Pinterest users.
4. Facebook testing regional page options
As All Facebook reports, Facebook seems to be testing region-specific settings for Facebook pages. Because Facebook is a global entity, fan pages have held the responsibilty of catering to many different demographics in some cases. For any page with over 1,000 fans, one can almost guarantee the fan base will be global. Along these lines, page managers in Europe have reported that this new “regional” option would allow pages to specify different cover photos, posts, and content for different countries around the world. The possibilities for increased engagement based on regional marketing strategies seems immense. In many cases, page managers might to share “country-specific” topics with their fans (holidays, etc), and this new tool would provide the ability to do so. Imagine creating a specific cover photo for your American fans to celebrate the 4th of July, and keeping your original photo intact for the rest of your global audience. Engagement would certainly skyrocket with Americans! I’m excited to see this roll out, as I think it will add a nice, more “personal” touch to pages if used correctly.
Since the big IPO, news of new features and acquisitions seem to be pouring out of the social giant. Facebook seems to be constantly evolving to meet the demands of its users, causal and professional alike. As Facebook marketing professionals pioneering a Facebook-focused service, Fanpage Toolkit is excited to meet the site’s ever evolving eco-system.
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