We can all agree that Social Commerce is a young industry, right? Facebook Commerce (F-Commerce) is even younger then, in that respect. As a start-up grounded in these young industries, Fanpage Toolkit has made it a goal to never stop innovating. Since our initial rollout, we’ve consistently refined, updated, and added to our suite of Social Commerce and Marketing apps. Operating in such a fresh industry, we feel it is our responsibility to improve and enhance our product. When we enhance Fanpage Toolkit, we enhance the industry. In this post I want to share some exciting new updates to the platform that will be live by the time you’re done reading this! Because Fanpage Toolkit’s primary focus is set to small to medium sized businesses, we’ve added a few features with these users in mind.
Images play a huge role in Facebook marketing and commerce, but we understand that not everyone has access the tools or resources necessary to create them. With this in mind, we’re excited to announce a new Fanpage Toolkit Image Library. Depending on a users subscription plan, Fanpage Toolkit allows its users to host anywhere from 50 to 5,000 images to the Fanpage Toolkit Cloud. These images can be used across all the apps within the Fanpage Toolkit platform. We even took things one step further, by giving our subscribers the ability to choose from a library of several hundred images, ranging from “Shop Now” to “Contact Us” button graphics to round out their app’s design. We’ve added a variety of colors and styles to suit a variety of branding and color schemes, so users should have no problem creating a great looking fan page in a matter of minutes.
In addition to our Image Library, we’ve added a fully functional Image Editor right within the Fanpage Toolkit platform. Upon uploading an image to our system, users can automatically resize and scale images for use in their social commerce and marketing apps. Based on a choice of pre-set dimensions, images will automatically be scaled to fit the newest version of Facebook’s Timeline app environment. Image pre-sets include: Timeline App Page Banner Images (810px wide), Timeline Cover Images (851px X 315px), Timeline Profile Image (180px X 180px) and Timeline App Icon (111px X 74px). Later in the app customization process, after content has been added, users can then select from previously uploaded and edited images. Because they are hosted on Fanpage Toolkit’s Cloud, they can then be used across the entire platform, whether in an F-Commerce shop or any of our Promotional apps.
Speaking of Promotional apps, we’ve rolled out another fun one for Facebook marketers! New to the Fanpage Toolkit suit is our engaging Polls App. To gather opinions, collect data, or even just for fun, page administrators can now create fully customizable polls for use right within their Facebook page. Unlike the polls already available by Facebook, this app collects sales lead information and other useful data from anyone who interacts with it. On top of that, Fanpage Toolkit polls can be as graphically vibrant as you wish! We offer a variety of customizable templates for the polls, even allowing for video embedding. And, like all apps in the Fanpage Toolkit suite… the poll app “talks to” our Leads Management system where it stores all those juicy sales leads, as well as other “information-bearing” sub-applications in our Analytics module. That means that with the admin console of Fanpage Toolkit, all the information your apps capture from users is aggregated in one central location for you to review and analyze.
We here at Fanpage Toolkit firmly believe that Social Commerce (the largest of this being F-Commerce) is very little without Promotions and Marketing. And with each new platform upgrade we release, we keep that belief in mind. We hope that you enjoy taking advantage of the new features we’ve rolled out, and if you have any great social commerce success stories we’d love to hear from you!
Working together, we’re all helping to push the budding social commerce industry forward. Fanpage Toolkit is just half of the equation, as our users are the ones doing the creating, selling, and marketing. Keep up the great work!
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